Lights Out:
Formula E and Google Cloud have expanded their collaboration, naming Google Cloud the “Principal Artificial Intelligence Partner.” This multi-year deal sees Gemini models taking a driver’s seat in racing operations, development, and live broadcasts.
Attack Mode:
This isn’t just a sponsorship; it’s a technical upgrade. The partnership aims to deploy AI to sharpen real-time race strategy, maximize car efficiency, and drastically cut the Championship’s carbon footprint.
Telemetry Data:
* On Track: Teams will leverage AI for “Mountain Recharge” style analysis, mapping optimal braking zones and energy regeneration.
* Fan Boost: A new “Strategy Agent” in live broadcasts gives viewers instant clarity on race dynamics and driver decisions.
* Sustainability: Digital twins of race events will simulate site builds, reducing the need for heavy transport and on-site reconnaissance.
Team Radio:
“Our expanded partnership… is a true game-changer… The integration of Google Cloud’s AI capabilities will unlock a new dimension of real-time performance optimisation.”
— Jeff Dodds, CEO of Formula E“Formula E is a hub of innovation, where milliseconds can define success.”
— Tara Brady, President of Google Cloud EMEA
Grid Position:
This deal accelerates a foundation already built on speed, following the successful GENBETA indoor land speed record and previous technical collaborations.
Source: FIA Formula E press release.